In 2002 Loretta Ucelli, former White House communications director for President Clinton, claimed that “what you say during a crisis – and how you say it – largely determines how the public will judge you”.
Good article from the Irish times on the importance of media management and political communication.
View more documents from Christopher Mehigan.
Case Study on Lobbying, The Alliance for Climate Protection.
Habitat UK get called for foul play when they try to market via twitter.
Why I Hate Social Media - Advertising Age - DigitalNext
The other view
Personally I don’t agree with much of this article, but it’s worth a look to see the different view point. One point he alludes to but fails to address properly is the fact that some people view social media as the complete package - in otherwords they place greater value on participating in Social Media than anything else. Which, of course, is misguided.
Social Media tools are tools - without the correct message or strategy behind their use, they really are just another form of broadcasting. But when used successfully they are remarkable at creating a system that engages with people at a level which mere marketing and advertising simply cannot.
The great success of the Obama campaign is not just about the product or the result, but also about how they used social media to connect and coordinate millions of people under a single campaign. No other political campaign has ever managed to achieve this - and this was done purely by abandoning the “status quo” and developing a new method of political campaigning with social media at it’s core. Failing to acknowledge that is simply an act of denial.
Clay Shirky: How Twitter can make history | Video on TED.com
While news from Iran streams to the world, Clay Shirky shows how Facebook, Twitter and TXTs help citizens in repressive regimes to report on real news, bypassing censors (however briefly). The end of top-down control of news is changing the nature of politics.
By June 9, Colby could no longer be transported to a theater and her family feared she would die without having seen the movie. At that point, Orum, who desperately wanted Colby to get her last wish, began to cold-call Pixar and Disney to see if someone could help.
[…] Pixar officials listened to Colby’s story and agreed to send someone to Colby’s house the next day with a DVD of “Up,” Orum recalled.
Pixar grants girl’s dying wish with home viewing of ‘Up’ | - News - OCRegister.com
This story is doing the rounds this morning. Lots of goodwill towards Pixar following their actions.
NOT ANOTHER SOCIAL MEDIA PRES - THE INTERNET & BRANDING
View more Microsoft Word documents from thekingmob.
A nice presentation on the state of social media today and how it is developing.
5 Tips for College Freelancers - FreelanceSwitch - The Freelance Blog
Some good practical advice. The dates for the final exams have been set - it would be a good idea to block book time around them now to make sure you have time to study.
